Archive | January, 2012


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Website without HTML Free Teleseminar and PDF

Posted on 31 January 2012 by Linda Joseph

If you missed the teleseminar last week, don’t worry! You can still listen for free! There is a free PDF as well.

Here are a few of the topics that were covered:
Wordpress Class - easy website design

Just a sample from the free pdf:

Part 1:
Before we talk about “Pages” vs. “Posts”,
Let’s Look at the Outside and Inside of WordPress

WordPress Class No HTML needed

Understanding the dashboard is the first step in leaning how to use WordPress.  In the dashboard you can add posts to your blog; new pages and countless other tasks.

One of the things I love most about WordPress is the ease of setting up a professional looking website in just minutes!  That’s right… I can have a professional looking site up and running in just a few minutes.

I usually spend another hour customizing the theme and plugins. But that’s it.. Now I can focus on SEO and content and backlinks.

If you don’t have a website then I strongly recommend that you learn about WordPress.

You can buy the video series I sell. They are good if you are technical and need just a little instruction.  But if you are not technical and want to be able to get some ‘hand-holding’, take a look at Christina’s class.

Get the free pdf and teleseminar here:

Helping you define your roadmap to success,


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How to Make a Professional Website Without HTML!

Posted on 24 January 2012 by Linda Joseph

Do I have to know HTML to make a professional looking website?

Answer: No

I started teaching HTML back in 2005.  By 2007 we had taught hundreds of people how to make websites with HTML.  I wrote a book on HTML: “Seven Easy Steps to HTML Success.”

Thousands of people have downloaded my free HTML ebook!

But I have to confess something, I do NOT use HTML to make my websites!

Starting in 2007 we started using WordPress for websites. About 25% of the websites we created for clients were WordPress based websites. Today, 100% of the websites we make are on the WordPress platform.

There are several reasons for this.  First of all, it is easy to create a beautifully designed website.  I have some videos in my membership site but I am too busy making sites for businesses that I haven’t been able to update them.

However, my colleague, Christina Hills (The WordPress Expert), teaches people (techie and non-techie) how to build their websites without a webmaster.

She is offering to show you  WordPress Website Design and Layout in a simple non-techie way!  Christina is an excellent teacher!  (I am very picky when it comes to instructors and Christina is awesome at taking you step by step through a process.)

————- Teleseminar Info ———————
Event: Website Design & Layout With WordPress!
Date:  Thursday, January 26th, 2012
Time: 4:00pm Eastern / 1:00pm Pacific
Duration: 70-90 minutes

(You can listen by phone, skype, or computer)



Christina has taught hundreds of non-techie people how to
easily build their websites themselves in the Website
Creation Workshop.

You can build virtually any kind of website you want with WordPress.

In this 70-90 minute Teleseminar on Thursday January 26th
at 4:00pm Eastern/1:00pm Pacific, Christina Hills will show you
how how the design and layout works with WordPress, and how you
can use WordPress to make beautiful sites that grow your business.

Here’s What she’ll cover:

– The WordPress “Theme”: Design and Finding a Theme for Your Website

– How to use WordPress to publish your Newsletter, instead of using
the “Blog”

– The Difference Between Using “Pages” vs. “Posts” in Wor dPress

– What is the “Sidebars” (a.k.a. Widgets)

– The Difference Between a “Theme” and a “Template”

– The Your “Header Graphic” vs. “An Image in the Page/Post” vs.
An “Image in the Sidebar

This call will have a visual PDF handout with lots of pictures
for you to follow along during the call.
You get that by going here and entering your name and email:

It’s worth the optIn!

Helping you define you roadmap to success,

p.s. go here now to get all the details:

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What are Meta Tags?

Posted on 20 January 2012 by Linda Joseph

I review client’s websites regularly and I am shocked at the number of websites – built by professional web designers – that don’t have meta tags!

What are Meta Tags?

Meta tags are special tags that are put in the <head> section of the HTML website code.  These tags aren’t setup up for web visitors but for the search engines.

The search engines use this information when crawling your website to help them organize, categorize and catalog your web pages. This information is used when users go to the search engine to search for your information or info related to your business.

There are several different Meta Tags but I am only going to cover the critical ones as well as the Title tag.

Title Tag

The title tag is the most critical.  The title tag for your web page should be like the title of a book. It should convey what the page is about.  I strongly recommend that you have keywords in the title tag.

NOTE: You only have 70 characters so think carefully about what you want to show.  Google may pull the title tag as the title of the search results…

I just did a ‘Online Market Analysis’ for a local business who had this title tag:

<title>Home Page</title>

How awful is that!!?? They paid thousands of dollars for their website.  They aren’t found in the search engines,, hhhmmmm wonder why?

Ok, since I don’t want to embarrass them, here is a good title tag for day spa:

<title>Day Spa Shelton CT | M Spa and Skin Care | Facials | Skin Care </title>

 Meta Description Tag

The Meta Description Tag is the second most critical tag you need to use on your website. The Meta Description Tag describes the content of the web page.  You only have 150 characters so keep it brief, engaging and keyword rich.

Again, Google may pull the description content to use in the description of the search results. Make is user and search engine friendly!

Meta Keyword Tag

The third tag I want to cover is the Meta Keyword Tag. In this tag you add the keywords for you web page.  There are not limits on this but I would keep it to 3-5 keywords.

Other Meta Tags

There are several other important Meta Tags like the Meta Charset and Meta Language Tags. These help search engines read and understand your Web pages better no matter what language is used.

This tool will help you make Meta Tags for your website: SEO Tools


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How Does HTML Work?

Posted on 16 January 2012 by Linda Joseph

Subscriber Question:

How Does HTML Work?

HTML, HyperText Markup Language, tells a web browser how to show a web page.  The HTML language allows you to set up pages, paragraphs, fonts, colors, tables, images, links and so much more.

In a previous post, I have covered the basics of HTML and the two most important HTML tags you need to know – how to make links and how to insert images.  When the browser sees a link tag, it knows it needs to insert a hyperlink.  When the browser sees an image tag, it knows it needs to grab the image and display it on the page.

Here are a few other tags that might be helpful to know:

Italics  <em> </em>
NOTE: can still use <i></i>
Bold  <strong> </strong>
Underline   <u></u>

Strikeout  <del></del>
NOTE: Used to be <strike></strike>

Paragraph <p></p>
Line Break  <br />

Font Style  <font face=””></font>
Font Color  <font color=”” ></font>
Font Size  <font size=””></font>
Combination font tag: <font face=”” color=”” size=”” ></font>

Background Color:  <body bgcolor=”yellow”>
NOTE: It is best practices to define background color in the CSS.

Ordered List  <ol></ol>
Unordered list  <ul>,/ul>

To get all these tags as well as how to create a website, pick up a free copy of “Seven Easy Steps to HTML Success” your free HTML book now.

My advice: Do NOT try to learn HTML to design a website!

Learn the two most important tags but focus on things that will make you money. Soon I will be talking about using HTML on mobile websites.


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