Archive | October, 2012

logitech-c310

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Which WebCam Should I Buy?

Posted on 26 October 2012 by Linda Joseph

Here is a short post on webcams.

I just had a client ask me which webcam they should buy.  They will use it primarily for Skype.

There are dozens of webcams for sale!  Most of us have webcams on our laptops or tablets and so buying an external one is not an issue.  But if you have an older laptop or a desktop, then you will next an external webcam.

I did a little research and Logitech kept rising to the top of the results.  I have been a huge fan of Logitech for years!  (NOTE: I ONLY buy Logitech wireless mouse… they last a long time.)

My recommendation for a webcam for video chatting is the Logitech C310.  Logitech C310 webcam from AmazonThis is the lower end of the Logitech family but it should be fine.  (NOTE: If you are going to be doing a lot of ‘talking head’ videos, then you should look at more mid-range webcams.)

If you look at the Logitech HD Webcam C310 on Amazon you will see that it has the most and best reviews.  So check it out for yourself if you are in the market for a webcam for your computer.

NOTE: There is a comparison of several different Logitech models on this page which might help you decide which one is best for your needs.

 

 

NOTE: The link above are affiliate links however, the proceeds go to support an elderly couple dealing with dementia.

 

 

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Google SEO and Changes

Posted on 24 October 2012 by Linda Joseph

New SEO Rules with Google

I know that I have covered this a lot but it is important to understand that the world of SEO and search results is changing drastically.  I invested in a service over 2 years ago because I knew that this day was coming.

Behold the day is here!  Throw out your SEO books!

Here is one quote for the Searchland Article:

  • “Not only this but take PR for example, getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR.”
  • One of the most common post-Penguin pieces of advice that I’ve seen is to vary the anchor text of links pointing to your website.
  • “Try to work on your website as if SEO was not part of your plan.”

Here is a great article on how to use Google Webmaster tools:

…this is not a win/win – this is the best spam reporting tool Google has launched to date. Suffering webmasters point fingers at their competitors and friends and blame them for their poor rankings, which Google can use.

They also have sceenshots on what the file looks like that you would submit to Google.

I still recommend SEO basics.

  • title tag – relevant keyword phrase
  • description – relevant description
  • post/page titles – relevant terms
  • content – relevant/LSI terms

This is a short post but wanted you to know as much as possible if you have been affected by the recent Google updates.

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Google Disavow Tool – Be Careful

Posted on 22 October 2012 by Linda Joseph

More Information on Google’s Disavow Tool

I have been reading several blog posts on this subject and let me share a few good ones to go check out, IF you need to learn more. (To be honest, most of my readers and none of my clients need to understand this! )

Noble Samurai wrote an excellent article on the new Google tool which you can click here to read more. Here is a summary:

  • For the first time ever, links can POISON your site, negatively impacting your rankings.
  • Google’s new Disavow Links Tool allows a site owner to provide a list of URLs that will be excluded from ranking algorithms within a matter of weeks.
  • Bad news: The “low hanging fruit” sites that promiscuously give out too many links, too easily will most likely see poor pages (or even their entire domain) get penalized.
  • Good links are those by which an actual human being has taken the time to approve the link (or content containing the link in the case of genuine quality content syndication for backlink creation).

What to do now:  Use Market Samurai or Google Webmaster tools to analyze your backlinks to see if you even have a problem.

Here is another great article by Ed Dale.
http://www.eddale.co/google/beware-google-bearing-gifts

 I love this line: Even more ironic, is the way if the SEO firms are now charging for removal of the links they created in the first place!

One more resource:  SEO Searchland

“The best way to do SEO, is to forget about SEO.”

You need to devote your resources to thrilling and delighting your audience. If they love what you do, it will spread and your Google ranking will look after itself.

If you don’t know if you have a problem, please take a look at your back links just to make sure you don’t have any spammy links.  Unless you paid for backlinks, you are probably ok.

NOTE: I never used spammy back links for my clients!

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Why You Shouldn’t Use Google’s Disavow Tool…

Posted on 19 October 2012 by Linda Joseph

Disavow Tool – Brought to You by Our Good Friends at Google!

If you follow any of the Google updates then you know that know that 2012 has had some of the most changes ever regarding how Google ranks websites and what shows up in the search results.

New webmaster tool from Google to get rid of spammy back links

New webmaster tool from Google to get rid of spammy back links

With the growth of social media, Google is not the only game in town but…. they are still significant.

If Web Tech Enterprises (my company) has provided SEO services for you then you are good.  You don’t need to use the Google Disavow Tool.

First, what is the disavow tool?

It is a tool provided by Google to allow you to tell Google that you don’t want certain spammy backlinks included in how they evaluate your website.

Matt Cutts, of Google, does a good job of explaining this tool:

Here is what Google put on their blog about their new disavow tool:

First, a quick refresher. Links are one of the most well-known signals we use to order search results. By looking at the links between pages, we can get a sense of which pages are reputable and important, and thus more likely to be relevant to our users. This is the basis of PageRank, which is one of more than 200 signals we rely on to determine rankings. Since PageRank is so well-known, it’s also a target for spammers, and we fight linkspam constantly with algorithms and by taking manual action.  Click here to read the article.

Our policy has always been to provide high quality, natural backlinks and therefore, if you have used our SEO services, you don’t have to worry about having a bunch of spammy backlinks.

BUT

I have found some spammy back links from spammy sites that were not initiated by us.  These sites sometimes want legitimate links and prey on unsuspecting websites. Therefore it is a good idea to look at your back links to make sure that they are all legitimate links.

Linda
PS Please post questions below.

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