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Was Your Website Slapped by Google?

Posted on 03 March 2011 by Linda Joseph

This is an excellent post by Jonathan Leger on the Google slap. He explains that if you have kept to these three principles, you can ride out any Google change.

Summary of Jonathan’s content:

  1. Always make sure that the content on your website it unique.
  2. Make sure that several pages on your site have relevant content.
  3. Get backlinks to all the pages on your website.

The unique content has been preached for a couple of years.  I have taught my students to post on their site first and make sure it is indexed before submitting an an article directory.   Jonathan is recommending that you spin the article before submitting to article directories so that your website content is unique.  (Something to test.)

The second point is to make sure you have several pages that have relevant content.  If you have a website on recipes, then you should have several pages that discuss various recipes. (All the pages on this site deal with Internet marketing and tutorials.)

Lastly, the biggest mistake I have seen with backlinks is having all your backlinks point to the home page. Natural linking structure should have links to several of your pages. That is consistent with what I teach.

I would add one more point: create social buzz for several of your pages. Social buzz is going to replace backlinks as one of the key indicators of relevant content.  I have heard this preached by several SEO gurus and Internet marketers that I follow and respect.

I will post more on how to create social buzz for your website later.  Here is Jonathan’s post:



Well if you haven’t heard about it by now, you don’t read the news online at all. When even CNN and ABC are writing articles about it, you know Google’s latest algorithm update has had a major impact.

But, just in case your home is under a nice shady rock, here’s the gist: Google updated its algorithm on February 24th in an attempt to clean up their search results, removing the rankings of sites it considers “content farms” (though exactly what defines a “content farm”, in true Google fashion, they’ve never explained).

This change affected roughly 12% of known search queries. That’s pretty significant. Google has stated that “the outcome was widely positive”, but has also admitted that there will inevitably be some collateral damage in a major update like this. Google has also stated that they are working to tweak and improve this change to restore lost rankings to some of the affected sites that aren’t “content farms.”

So the big question for all of us is: “What is a content farm, and how can I keep my site from looking like one?”

While that question can’t be answered with authority (as I said, Google is pretty mum on the subject), I can tell you that what I personal do to rank sites has resulted in exactly … ZERO lost rankings.

So instead of attempting to define a content farm, let me just outline my method for building and ranking sites in Google:

1. Unique content on the site.

Never, I repeat, never post an article on your web site and then post the same article to any other site (article directories, blog networks, whatever). Make sure the content on your site is unique.

I personally use my article spinner, The Best Spinner, to make sure that the articles I submit to other sites are unique. My definition of “unique” here is that the rewritten article passes a Copyscape check after the article posted to my primary site is already indexed in Google. That last bit is important: the article on your site has to be indexed in Google in order for Copyscape to pick it up when it checks for duplicates.

The reason you need the article on your site to be unique is that, if it isn’t, the other copies of your article on other sites will be in direct competition with the original on your site. And since other sites (such as EzineArticles) have massive numbers of links to them, their articles generally get indexed more quickly than the article on your own site will. That means Google could end up seeing the copy as the original — bad news for your rankings.

2. Put related quality content on the site.

This may seem like a no brainer, but I always put 10-15 pages of quality content that’s related to the home page subject matter (though not on exactly the same topic).

That is, if the home page is focused on Bar-B-Que grills, the inner pages might be around BBQ utensils and BBQ recipes, etc.

Even if I’m not trying to get the inner pages ranked, I still post a variety of related content on the site. I want Google to run its latent semantic indexing algorithm on my site and see that it’s content rich on my topic of choice. That is, I want Google to feel my site has “content authority.”

3. Get links to all of the pages on the site.

I have a hunch that this is where the “content farm” gets identified by Google.

It’s easy to get a bunch of links to one page, the home page, but it’s equally important that you get links to all of the inner pages of your site as well. That’s something I always do for my content sites.

Even if I’m only wanting to rank the home page, I still get links to the inner pages of the site. This gives the impression that the whole site has some “link authority”, and not just the home page.

It’s my personal guestimation that Google is also analyzing the linking patterns to determine what is and is not a “content farm”, and not just the “quality” of the content itself. This theory holds up when you start analyzing the linking patterns of some of the sites which are generally felt to be content farms that did not get the axe in this latest update.

I’m not going to start a flame war in the comments by naming the content farms in this post, but if you’re interested you can read this thread at WebmasterWorld.

In Summary

So how do you make sure your site doesn’t get slammed by Google’s new algorithm? My personal formula is simple: unique content on the site, high quality themed content on the site, and links to all the pages, not just the ones you want to rank.

That formula has served me well, and none of my sites were hit in Google’s latest update.


Here is his post:


Let me know if you lost ranking with the latest Google changes.

PS I use the Best Spinner all the time.  It is a great tool to work with!

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Mistakes to Avoid with PLR

Posted on 12 August 2009 by Linda Joseph

If you are using PLR to build your credibilityand make money online  make sure your avoid these mistakes:

  1. Unique – If you use PLR, you have to take the time to make the content unique.  90% of the people who use PLR are lazy and just use the content as is – BIG MISTAKE!
  2. Legitimate – A lot of PLR out there has been researched by outsourcer who is clueless to whether the content is correct.
  3. Keywords – if the PLR is focused on the wrong keywords the content will not help your business.
  4. Robots – some PLR is written for robots and not for human readers.  If you combine Mistake #1 and #4 you have a website that just looks spammy and will NOT provide credibility!Make money online with quality PLR content

Here is how I avoid these mistakes:

  • Only buy quality PLR from trusted sources
    Although I know and understand how to make money online and have written a lot myself, I buy IM PLR to make my job easier.
    I only buy IM PLR from a few trusted sources.  For example, Jimmy D Brown is a trusted Internet Marketer!  I just bought his Prime PLR and the content meets all my criteria:

    * Quality Content
    * Legitimate Content – produces results
    * Not written for robots

Check out quality PLR here.

Helping you defind your roadmap to Success,


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How to create “instant” credibility…

Posted on 12 August 2009 by Linda Joseph

If you want to make money on the Internet you need to offer credible solutions to problems.

To become a recognized expert in a niche you need to produce
quality content.  You need more than just one article or a few blog
posts.  make money online without blowing smoke

You need a lot of evidence (content) that shows you have answers!

If you are a prolific writer then this shouldn’t be a problem.

But if you are like me, creating content is a challenge!

I have developed several techniques over the years to producing
tons of content:

*  outline steps or how to
*  then I add a few details to each step
*  since I can talk easier than write, I will talk from this
outline and record the audio
*  I will then transcript the audio and now I have content!

*  I keep an eye out for quality PLR from a trusted source
(I only purchase high quality PLR that I would be proud to stand

behind – Jimmy D Brown – I just bought his latest PLR package and it is quite good!)
*  I look for ways to repurpose the content so it doesn’t look like
the original PLR

For instance, if there are a set of articles, I turn them into
a report or a video series.  If there are a set of videos, I will
turn the content into a pdf.

There is great danger in using PLR!  Make sure you avoid the  mistakes  I’ll reveal in my next post.

Helping You Define Your Roadmap to Success,


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PLR vs. Ghostwriting: Which is Better?

Posted on 21 August 2008 by Linda Joseph

PLR vs. Ghostwriting: Which is Better?
by Nicole Dean

Private Label Rights (PLR) articles and ghostwritten articles
are both options when you need web content. Each is unique in its
qualities and each has its drawbacks.

So, when you need content, which should you choose? Let’s analyze both options to find out which option is right for you.

Ghostwritten Articles

Ghostwritten articles are written just for your use. You own the article and can do whatever you’d like to with it.


1. The article is unique to you and you do not share the content with anyone else.


1. Ghostwritten articles are quite a bit more expensive per article than PLR packages.

2. You have the responsibility of finding a good writer.

3. The quality can be questionable.

4. You need to check your articles to make sure your ghostwriter isn’t stealing content. Unfortunately that does happen.

PLR Articles

PLR articles are prewritten articles that are sold in packages, or as part of a monthly membership.


1. PLR articles are much more affordable than ghostwritten ones.

2. The content is ready, so you don’t have to wait for a ghostwriter to become available or find a ghostwriter who is available.


1. The content is not unique. You share the articles with the other people who purchased the package or membership.

2. You can’t submit the PLR articles to article directories.

3. The quality can be questionable.

4. You have to find PLR packages in your niche – or hope that the membership you signed up for sends you ones that you can use.

How can you even the odds between the two? Find a quality PLR
that allows you choose your topics. If the articles are well
written, and their distribution is limited, it’s almost as good as
getting ghostwritten content just for you. That way, you get the best
of both worlds – quality content at a great price.

Author Resource –
Nicole Dean welcomes you to check out the articles at – where you’ll find high-quality PLR articles on niches sold in very limited quantities.

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