Archive | social networking

Are You Making One of These Five Mistakes on Facebook?

Posted on 29 July 2013 by Linda Joseph

Unless you are really a student of Facebook and take time learning strategies, it is easy to make mistakes.
I thought this article are very good! Not only did he talk about mistakes, he showed examples of the mistake and showed examples of it done correctly.

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#1 Most Common Facebook Post Mistake: Too Much Text
Facebook Posts aren’t for paragraphs. They need to be small bite-sized items that can either be digested right on the post – meaning they get the entire idea right from the one post and can easily like or share it – or will entice people to click a link to read a longer piece of content.

A good rule of thumb is to follow Twitter’s 140 character constraint. Every time you make a post limit it to that amount of characters. This will force you to condense your idea to its basic form and make it easy for your Fans to read and understand it.

Here is a recent example of this error by Tampa’s Lowry Park Zoo:

Read the entire article here:
http://blog.wishpond.com/post/54522636516/the-5-most-common-facebook-post-mistakes

I did disaagree with the short URLs:

I am always suspicious of bit.ly links. I think they are hiding something from me. I want to know where I am going. I advise using something like the ‘Pretty Link’ plugin so that you have brand awareness and the visitor knows where they are going.

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More Facebook Small Business Tips…

Posted on 26 February 2013 by Linda Joseph

In the last couple of blog posts on Facebook tips, we have taken a look at:Facebook Small Business Page Tipss

  •  Cover image
  •  Profile pic
  •  Pin Posts
  • Highlight Posts
  • Post Content
  • CTA – Call to Action

In this post we are going to cover a couple of key components to successful on Facebook:

ENGAGEMENT

Facebook is the largest social platform and you need to be social!  I have client who use Facebook, or rather, attempt to use Facebook to find more customers.

What they are doing wrong:

  • Use Facebook to continually pitch their products or services2-24-2013-facebook-small-business-page-tips-nancy-alexander-2
  • Do not respond to customer/visitor comments
  • Do not answer complaints
  • Do not share anything about themselves or their business or their story

So what should they be doing:

  • For every sales post there is at least two “interesting” posts  (add value or talk about some recent milestone)
  • Add images on as many posts as possible
  • Respond to every comment
  • Pick times when your visitors are online and be consistent with your presence
  • Run contests or sweepstakes with third party apps

NOTE: You do not have to be the one that has all the content.  Curate from trusted sources.  Show that you are not only an expert yourself in a particular area but that you also know the other experts who add value content and insights.

The fastest way to learn is by either getting training or by doing what successful people are doing.  My partner, Nancy Alexander, is a Facebook guru!  She knows how to engage with her target market.  The example screenshots shown on this post are from her Facebook page.  You can see her Facebook small business page here.

The best training that we have used to date (I am sure that there are other good courses but we only promote what we buy.)  FB Influence by Amy Porterfield is a great course for a very reasonable price.

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Small Business Facebook Page Tips

Posted on 20 February 2013 by Linda Joseph

In the last Facebook post I covered how to best use the cover timeline image.  Here are a few more tips that are fast and easy to implement.

  1. Profile image – personalize your business!  If you don’t have a photo of yourself in your cover image then make sure you have one in the profile photo area!
    2-20-2013-facebook-profile-image-exampleRemember – this is social media and people want to connect with you, a person, and then they can connect with your business.

    Dave Thomas of Wendys fame knew this well!  He connected with his audience in person and it did a lot for personalizing this franchise!  Do you know who is behind Burger King or McDonalds?  Most don’t.

    2-20-2013-facebook-profile-image-example-2

  2. Pin Posts  2-20-2013-facebook-pin-to-top-example
    Pinning a post will keep it at the top of your page.  This is a good place to feature special content or a time limited offer.It is very easy to do. Just hover over the pencil icon in the upper right of the post and click ‘Pin it’.

    Change the featured content on a regular basis and mix it up!  You want interesting information, helpful information and then your solutions.

  3. Highlight Posts2-20-2013-facebook-highlight-post-exampleHighlighting a post will stretch it across both columns of your timeline.  You can use this in a variety of ways.  One is to highlight significant events.  Make sure you have an image that will grab your readers attention and will fit well in this space.Use this feature sparingly!  You really want to draw their eye to this post and a large, quality image is important.
  4. Post Content

Make sure that you engage with your visitors!  Write about yourself, your company and your solutions.

When you write about yourself, weave in your story.  Includes pictures that help complete who you are.  You do the same with posts about your company.  You want them to get to know you and what you stand for and trust you.  Your solutions should be offered as a way to help them and not a salesy post.

CALL TO ACTION – always include a call to action.  You want the visitor to do something…Facebook call to action example

These are all free ways to grow your business! If you have a business and don’t have a Facebook page, go set one up now.  If you have a business page but aren’t getting any traffic then start applying these simple ideas!

 

 

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Facebook Tips for Small Businesses

Posted on 12 February 2013 by Linda Joseph

If you are a small business owner and are not using Facebook, you might be missing out on one of the best free marketing tools there is!

Socially Stacked just published an article: “8 Must Know Facebook Tips for SmallFacebook tips for small businesses Businesses”  It has great info on how to best use Facebook to promote your business and this is only part 1!

(Note: you can read the full article here: http://www.sociallystacked.com/2013/02/8-must-know-facebook-tips-for-small-businesses-part-1/ )

Tip #1 Maximize Your Use of Your Timeline

Facebook has given you a lot ways to expose your business with the new timeline on business pages.

First you have your cover photo.  After reading several blogs by Facebook experts, I have found some common advice – one is ‘change your cover image regularly.

I don’t know about you but when  I get my cover image right, I check it off the list and don’t want to go there again!   But I can’t do that.  So I make several images at one time (or go to fiverr and have 3-5 created) so that I can just start rotating through images.

Remember:

  • 851×315
  • no advertisements
  • <20% text
    NOTE: this is a newer rule

Need some ideas?   Here is a good set of examples pulled together by Blogging Tracker:
http://www.wchingya.com/2012/03/timeline-cover-facebook-pages.html

Another tool is from Socially Stacked.  They give you a free template you can download!

http://www.sociallystacked.com/2012/11/cover-photo-template-for-facebook/

Here are a few of our cover images:

Facebook Tips Business Page Cover Image

Facebook business page cover image tips

Tips for Facebook business page cover pic

Facebook business page tips

I only covered the first part of the first tip!!!   Go create a few unique and fun cover images for your business.

 

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More Than Just Screenshots!

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