Optimize Facebook Apps
New Facebook Timeline Layout
We have talked about the cover image and the profile pic and now we want to focus on the app space.
Rather than see a list of apps in the left sidebar, you can now feature 4 apps. Look at the image below:
Notice the 4 images in the the above screenshot.- See live Internet Tutor in Facebook.
The first one is your photos. You can not move or delete this app. You can however decide which image you want to show. You can decide whether you want to have some call to action image…
The next three images can highlight any app and call to action you want ! This space is more valuable than the cover image!
WHY? Because you can have a call to action and click through to your targeted content.
The above example isn’t a good example. The number of ‘likes’ isn’t high enough to cause someone to take action nor is it a particularly helpful with interaction other than proof.
The map is handy only if you are trying to get more local focus.
HOWEVER, the “FREE REPORT” does catch your eye. You notice that the text below the box targets the visitor. If the visitor is interested in Facebook Fan Pages they will click to learn more.
Which brings up the second advantage of the apps: you can add qualifying text below the image on most apps. (NOTE: You can’t change the text on apps like ‘Notes’ or ‘Video’)
The third advantage is that you can change the image. The image is 112×74. With some simple graphics knowledge you can create a ‘call to action’ button.
Although only 4 apps show up you have room for 12 apps in total. I doubt that many visitors check out the other apps but you can experiment with what you show.
(NOTE: You can also re-arrange the apps as well as edit the caption and the image that shows. See “How to Create a Facebook Page – Timeline Layout Changes Part 3″.)
Video: ”How to Create a Facebook Page – Timeline Layout Changes Part 3″
Helping you to define your roadmap to success,
Linda
PS Please leave comments and questions below…
