Categorized | Facebook

Small Business Facebook Page Tips

Posted on 20 February 2013 by Linda Joseph

In the last Facebook post I covered how to best use the cover timeline image.  Here are a few more tips that are fast and easy to implement.

  1. Profile image – personalize your business!  If you don’t have a photo of yourself in your cover image then make sure you have one in the profile photo area!
    2-20-2013-facebook-profile-image-exampleRemember – this is social media and people want to connect with you, a person, and then they can connect with your business.

    Dave Thomas of Wendys fame knew this well!  He connected with his audience in person and it did a lot for personalizing this franchise!  Do you know who is behind Burger King or McDonalds?  Most don’t.

    2-20-2013-facebook-profile-image-example-2

  2. Pin Posts  2-20-2013-facebook-pin-to-top-example
    Pinning a post will keep it at the top of your page.  This is a good place to feature special content or a time limited offer.It is very easy to do. Just hover over the pencil icon in the upper right of the post and click ‘Pin it’.

    Change the featured content on a regular basis and mix it up!  You want interesting information, helpful information and then your solutions.

  3. Highlight Posts2-20-2013-facebook-highlight-post-exampleHighlighting a post will stretch it across both columns of your timeline.  You can use this in a variety of ways.  One is to highlight significant events.  Make sure you have an image that will grab your readers attention and will fit well in this space.Use this feature sparingly!  You really want to draw their eye to this post and a large, quality image is important.
  4. Post Content

Make sure that you engage with your visitors!  Write about yourself, your company and your solutions.

When you write about yourself, weave in your story.  Includes pictures that help complete who you are.  You do the same with posts about your company.  You want them to get to know you and what you stand for and trust you.  Your solutions should be offered as a way to help them and not a salesy post.

CALL TO ACTION – always include a call to action.  You want the visitor to do something…Facebook call to action example

These are all free ways to grow your business! If you have a business and don’t have a Facebook page, go set one up now.  If you have a business page but aren’t getting any traffic then start applying these simple ideas!

 

 

Linda Joseph (211 Posts)

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