Tag Archive | "Content"

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Was Your Website Slapped by Google?

Posted on 03 March 2011 by Linda Joseph

This is an excellent post by Jonathan Leger on the Google slap. He explains that if you have kept to these three principles, you can ride out any Google change.

Summary of Jonathan’s content:

  1. Always make sure that the content on your website it unique.
  2. Make sure that several pages on your site have relevant content.
  3. Get backlinks to all the pages on your website.

The unique content has been preached for a couple of years.  I have taught my students to post on their site first and make sure it is indexed before submitting an an article directory.   Jonathan is recommending that you spin the article before submitting to article directories so that your website content is unique.  (Something to test.)

The second point is to make sure you have several pages that have relevant content.  If you have a website on recipes, then you should have several pages that discuss various recipes. (All the pages on this site deal with Internet marketing and tutorials.)

Lastly, the biggest mistake I have seen with backlinks is having all your backlinks point to the home page. Natural linking structure should have links to several of your pages. That is consistent with what I teach.

I would add one more point: create social buzz for several of your pages. Social buzz is going to replace backlinks as one of the key indicators of relevant content.  I have heard this preached by several SEO gurus and Internet marketers that I follow and respect.

I will post more on how to create social buzz for your website later.  Here is Jonathan’s post:

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GOOGLE vs CONTENT FARMS

Well if you haven’t heard about it by now, you don’t read the news online at all. When even CNN and ABC are writing articles about it, you know Google’s latest algorithm update has had a major impact.

But, just in case your home is under a nice shady rock, here’s the gist: Google updated its algorithm on February 24th in an attempt to clean up their search results, removing the rankings of sites it considers “content farms” (though exactly what defines a “content farm”, in true Google fashion, they’ve never explained).

This change affected roughly 12% of known search queries. That’s pretty significant. Google has stated that “the outcome was widely positive”, but has also admitted that there will inevitably be some collateral damage in a major update like this. Google has also stated that they are working to tweak and improve this change to restore lost rankings to some of the affected sites that aren’t “content farms.”

So the big question for all of us is: “What is a content farm, and how can I keep my site from looking like one?”

While that question can’t be answered with authority (as I said, Google is pretty mum on the subject), I can tell you that what I personal do to rank sites has resulted in exactly … ZERO lost rankings.

So instead of attempting to define a content farm, let me just outline my method for building and ranking sites in Google:

1. Unique content on the site.

Never, I repeat, never post an article on your web site and then post the same article to any other site (article directories, blog networks, whatever). Make sure the content on your site is unique.

I personally use my article spinner, The Best Spinner, to make sure that the articles I submit to other sites are unique. My definition of “unique” here is that the rewritten article passes a Copyscape check after the article posted to my primary site is already indexed in Google. That last bit is important: the article on your site has to be indexed in Google in order for Copyscape to pick it up when it checks for duplicates.

The reason you need the article on your site to be unique is that, if it isn’t, the other copies of your article on other sites will be in direct competition with the original on your site. And since other sites (such as EzineArticles) have massive numbers of links to them, their articles generally get indexed more quickly than the article on your own site will. That means Google could end up seeing the copy as the original — bad news for your rankings.

2. Put related quality content on the site.

This may seem like a no brainer, but I always put 10-15 pages of quality content that’s related to the home page subject matter (though not on exactly the same topic).

That is, if the home page is focused on Bar-B-Que grills, the inner pages might be around BBQ utensils and BBQ recipes, etc.

Even if I’m not trying to get the inner pages ranked, I still post a variety of related content on the site. I want Google to run its latent semantic indexing algorithm on my site and see that it’s content rich on my topic of choice. That is, I want Google to feel my site has “content authority.”

3. Get links to all of the pages on the site.

I have a hunch that this is where the “content farm” gets identified by Google.

It’s easy to get a bunch of links to one page, the home page, but it’s equally important that you get links to all of the inner pages of your site as well. That’s something I always do for my content sites.

Even if I’m only wanting to rank the home page, I still get links to the inner pages of the site. This gives the impression that the whole site has some “link authority”, and not just the home page.

It’s my personal guestimation that Google is also analyzing the linking patterns to determine what is and is not a “content farm”, and not just the “quality” of the content itself. This theory holds up when you start analyzing the linking patterns of some of the sites which are generally felt to be content farms that did not get the axe in this latest update.

I’m not going to start a flame war in the comments by naming the content farms in this post, but if you’re interested you can read this thread at WebmasterWorld.

In Summary

So how do you make sure your site doesn’t get slammed by Google’s new algorithm? My personal formula is simple: unique content on the site, high quality themed content on the site, and links to all the pages, not just the ones you want to rank.

That formula has served me well, and none of my sites were hit in Google’s latest update.

Jonathan

Here is his post: http://www.jonathanleger.com/google-vs-content-farms/

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Let me know if you lost ranking with the latest Google changes.

Linda
PS I use the Best Spinner all the time.  It is a great tool to work with!

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Adding Unique Content

Posted on 07 February 2011 by Linda Joseph

You always want to be adding content to your website or blog.  If you are using social media for traffic, you need content for it as well.

There are many topics that I write about without a lot of effort but I like have a tool that is easy to  use and provides great results.  The best software I have tried so far is Instant Article Writer.

Instant Article Wizard is a desktop tool that lets you enter a set of keywords to research.  It then goes out to the web and collects research relating to those keywords that you can use in articles on that subject.

It makes it so easy to research topics and write articles that you can often write new articles from scratch in minutes — even if you know nothing about the subject when you start!

This is a great video showing some of the features:

If you want to go to find out more, go to Instant Article.

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How to create “instant” credibility…

Posted on 12 August 2009 by Linda Joseph

If you want to make money on the Internet you need to offer credible solutions to problems.

To become a recognized expert in a niche you need to produce
quality content.  You need more than just one article or a few blog
posts.  make money online without blowing smoke

You need a lot of evidence (content) that shows you have answers!

If you are a prolific writer then this shouldn’t be a problem.

But if you are like me, creating content is a challenge!

I have developed several techniques over the years to producing
tons of content:

TECHNIQUE #1
*  outline steps or how to
*  then I add a few details to each step
*  since I can talk easier than write, I will talk from this
outline and record the audio
*  I will then transcript the audio and now I have content!

TECHNIQUE #2
*  I keep an eye out for quality PLR from a trusted source
(I only purchase high quality PLR that I would be proud to stand

behind – Jimmy D Brown – I just bought his latest PLR package and it is quite good!)
*  I look for ways to repurpose the content so it doesn’t look like
the original PLR

For instance, if there are a set of articles, I turn them into
a report or a video series.  If there are a set of videos, I will
turn the content into a pdf.

There is great danger in using PLR!  Make sure you avoid the  mistakes  I’ll reveal in my next post.

Helping You Define Your Roadmap to Success,

Linda

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