Tag Archive | "free marketing 101"

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Free Marketing 101 Standing Out Online SEO

Posted on 17 October 2011 by Linda Joseph

Free Marketing 101

Standing Out Online – SEO  (Part 2)

Note: To read Part 1, Standing Out Online, Free Marketing 101 Keywords, click the link.

Goal: Search Engine Optimize your website or blog

Adding just a couple of tags can make a difference.

Search engines may their money with advertising.  Therefore the goal of the search engines is to provide relevant results.

If you find what you are looking for, you will keep using their search engine.

I am sure you have heard the term SEO – Search Engine Optimization.
It is not as scary as you may think.

You have researched your keywords and now you want your website to be relevant to these keywords.

The primary SEO elements are:

  • Title tag
  • Meta Description Tag
  • Meta Keyword Tag
  1. Title Tag
    Open your browser (IE or Firefox or Chrome or any browser) and go to any website.
    Look in the upper left of the browser. Do you see some text?
    For example: Go to www.BibleMemorySystem.com
    In the upper left you see: Bible Memory System – Scripture Memory – Children & Adult
    This is from the title tag.
  2. Now, if you are using WordPress, just install AllInOneSEO plugin and you can set your title and both meta tags very easily.  (No need to change any code.)With Blogger, you title tag is the name of the blog.  If you named your blog using your keyword phrase you should be set with the title tag.<title>Your Title Goes Here</title>Meta Description Tag
  3. The Meta Description Tag should include a short description of your website, your main keyword phrase and it should be inviting. Go to Google and search for ‘bible memory system’At the time of this writing, our result is #1.The first line is from the title tag.
    The two line description is from the Meta Description Tag.

    As I mentioned above, it is very easy to add this tag with WordPress.

    If you are using Blogger, use the tag below with your content.  Then you will need to paste the code into the HTML template.

    <meta name=”description” content=”You description goes here” />

  4. Meta Keyword Tag
    This tag is no longer used by Google but it is used by some of the smaller search engines.  Add 1-3 keyword phrases. Insert this into your site as you did the Meta Description Tag above.<meta name=”keywords” content=”your keyword(s) go here” />

NOTE: This covers on-page SEO.  There is also a topic called Off-Page SEO which will be covered in another post.

If you want to learn more about HTML, you can pick up a free HTML book. The title and meta tags go in the header and you will learn the difference between the header and the body code.

 

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Free Marketing 101 Standing Out Online Keywords

Posted on 15 October 2011 by Linda Joseph

Free Marketing 101

Standing Out Online Keywords

REFERENCE: Go to Chapter 15, Keyword Marketing, in Jim’s book, “Free Marketing: 101 Low and No-Cost Ways to Grow Your Business“, page 60,61.

Goal: Determine your primary keyword phrase. (You may have 2-3 secondary phrases)

The number one mistake I see businesses and want-a-be marketers make is understanding the market they are going after and the keywords they should target.

My goal with any project is to get ranked in the top 20 results of Google for my primary keyword phrase. In order to meet this goal I need to know who my market is, what they are searching for and how to provide the best solution for their problem.

I am not going to tell you this part is easy. It isn’t! It takes some work and some digging to come up with the best keywords to target. But I will tell you that is you don’t do this your website traffic is ‘toast.!

How Do I Start?
Here is an overview of the process:
1. Start with broad terms and look for relevant niches
2. Iterate between finding terms with sufficient search volume and low competition

Let me give you an example:
1. Go to Google Keyword tool and type in a couple of broad phrases and do a search. The results will provide a number of related keywords.

https://adwords.google.com/select/KeywordToolExternal
In this example, I type in: memory verses, memorize Bible & memory verse songs; check synonym box and click ‘get Keyword ideas’
2. Look through the results to see which terms best match your target market and add these to a spreadsheet.
3. The add the search volume for each term
4. Now go to Google.com and enter each term, one at a time, to see how many search results and add those numbers to your spreadsheet.
5. Evaluate the results and pick the keywords that match you market as well as have some search volume with minimal competition.

FREE Tool
Although I have used the free tools at Google I saw a lot of time by using different keyword tools. My favorite tool offers a free version which you will find useful at www.MarketSamuraiBeta.com.

Video on the keyword tools mentioned in Jim Cockrum’s book, “”Free Marketing: 101 Low and No-Cost Ways to Grow Your Business“, page 60,61.

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Free Marketing 101

Posted on 22 September 2011 by Linda Joseph

Simple, powerful marketing strategies every business can afford to implement

Jim Cockrum’s new book, “Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off”,
is available now at Amazon.  I just ordered my copy.

I have known Jim for several years and belong to his membership sites and have been a part of his coaching program.  Jim is the real deal!  If you want someone who is successful and can show you how to be successful, go read Jim’s book.

There’s never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget.

With both Internet-based and creative offline ideas, you’ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.

  • Create a “squeeze page,” the most powerful one page website you’ll ever build
  • Use simple YouTube videos to grow sales
  • Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction)
  • and more!

Grow a successful business without letting your marketing budget tell you “No.” Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

From the Inside Flap

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business.

Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you’ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you:

  • Use your expert knowledge to create compelling content that attracts customers and enhances your credibility
  • Create a “squeeze page,” the most powerful one-page website you’ll ever build
  • Create the twenty-four marketing videos you need to grow sales
  • Implement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction)
  • Develop efficient online marketing habits that generate leads and boost your SEO
  • Address smart phone trends with a strategic mobile marketing plan

Don’t let your marketing budget limit you anymore. Free Marketing proves that the most powerful marketing strategies can also be the cheapest.

I can’t wait to read the book and give you my review!

The ultimate Road Map to Business Success…

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