Tag Archive | "google"

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Google +1 versus Facebook “Like”

Posted on 23 June 2011 by Linda Joseph

What is the difference between Google +1 and Facebook “Like”?

Google +1 is Google’s attempt to provide some sort of social credibility with websites.  Do a search in Google and you will now see a +1 box beside each of the natural search results.[google1]

 

Google +1 versus Facebook 'Like'
Google +1

You can add +1 to your pages to help your site stand out and it also allows others who like your content to recommend it on Google search.

Here is a screen shot of a Google search for ‘Internet Tutor’ – broad match:

 

Google Search Results Internet Tutor +1

MyInternetTutor.com Positions 3 & 4

As you can see, MyInternetTutor.com is #3 and #4 in the search results.  I just clicked on +1.  We’ll see how that affects the results.

If you go to page 2 in the search results, you will find one of my Facebook pages at in position #19 I believe.

 

Google Search Internet Tutor Facebook page results
Internet Tutor Facebook Page Results

To get the most accurate results, make sure you sign out of your Google account before doing the search.

Now let’s take a look at the results in Bing:

 

Bing Search Results Internet Tutor

MyInternetTutor.com #1!

It is interesting that Google picked up my Facebook Fan Page Internet Tutor and Bing who is in cahootz with Facebook didn’t rank it in the top 3 results.  But I am happy with position #1 in Bing.

I use several SEO techniques as well as social buzz to help with my site’s relevancy.  To learn more join Internet Tutor!   [google1]

 

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Was Your Website Slapped by Google?

Posted on 03 March 2011 by Linda Joseph

This is an excellent post by Jonathan Leger on the Google slap. He explains that if you have kept to these three principles, you can ride out any Google change.

Summary of Jonathan’s content:

  1. Always make sure that the content on your website it unique.
  2. Make sure that several pages on your site have relevant content.
  3. Get backlinks to all the pages on your website.

The unique content has been preached for a couple of years.  I have taught my students to post on their site first and make sure it is indexed before submitting an an article directory.   Jonathan is recommending that you spin the article before submitting to article directories so that your website content is unique.  (Something to test.)

The second point is to make sure you have several pages that have relevant content.  If you have a website on recipes, then you should have several pages that discuss various recipes. (All the pages on this site deal with Internet marketing and tutorials.)

Lastly, the biggest mistake I have seen with backlinks is having all your backlinks point to the home page. Natural linking structure should have links to several of your pages. That is consistent with what I teach.

I would add one more point: create social buzz for several of your pages. Social buzz is going to replace backlinks as one of the key indicators of relevant content.  I have heard this preached by several SEO gurus and Internet marketers that I follow and respect.

I will post more on how to create social buzz for your website later.  Here is Jonathan’s post:

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GOOGLE vs CONTENT FARMS

Well if you haven’t heard about it by now, you don’t read the news online at all. When even CNN and ABC are writing articles about it, you know Google’s latest algorithm update has had a major impact.

But, just in case your home is under a nice shady rock, here’s the gist: Google updated its algorithm on February 24th in an attempt to clean up their search results, removing the rankings of sites it considers “content farms” (though exactly what defines a “content farm”, in true Google fashion, they’ve never explained).

This change affected roughly 12% of known search queries. That’s pretty significant. Google has stated that “the outcome was widely positive”, but has also admitted that there will inevitably be some collateral damage in a major update like this. Google has also stated that they are working to tweak and improve this change to restore lost rankings to some of the affected sites that aren’t “content farms.”

So the big question for all of us is: “What is a content farm, and how can I keep my site from looking like one?”

While that question can’t be answered with authority (as I said, Google is pretty mum on the subject), I can tell you that what I personal do to rank sites has resulted in exactly … ZERO lost rankings.

So instead of attempting to define a content farm, let me just outline my method for building and ranking sites in Google:

1. Unique content on the site.

Never, I repeat, never post an article on your web site and then post the same article to any other site (article directories, blog networks, whatever). Make sure the content on your site is unique.

I personally use my article spinner, The Best Spinner, to make sure that the articles I submit to other sites are unique. My definition of “unique” here is that the rewritten article passes a Copyscape check after the article posted to my primary site is already indexed in Google. That last bit is important: the article on your site has to be indexed in Google in order for Copyscape to pick it up when it checks for duplicates.

The reason you need the article on your site to be unique is that, if it isn’t, the other copies of your article on other sites will be in direct competition with the original on your site. And since other sites (such as EzineArticles) have massive numbers of links to them, their articles generally get indexed more quickly than the article on your own site will. That means Google could end up seeing the copy as the original — bad news for your rankings.

2. Put related quality content on the site.

This may seem like a no brainer, but I always put 10-15 pages of quality content that’s related to the home page subject matter (though not on exactly the same topic).

That is, if the home page is focused on Bar-B-Que grills, the inner pages might be around BBQ utensils and BBQ recipes, etc.

Even if I’m not trying to get the inner pages ranked, I still post a variety of related content on the site. I want Google to run its latent semantic indexing algorithm on my site and see that it’s content rich on my topic of choice. That is, I want Google to feel my site has “content authority.”

3. Get links to all of the pages on the site.

I have a hunch that this is where the “content farm” gets identified by Google.

It’s easy to get a bunch of links to one page, the home page, but it’s equally important that you get links to all of the inner pages of your site as well. That’s something I always do for my content sites.

Even if I’m only wanting to rank the home page, I still get links to the inner pages of the site. This gives the impression that the whole site has some “link authority”, and not just the home page.

It’s my personal guestimation that Google is also analyzing the linking patterns to determine what is and is not a “content farm”, and not just the “quality” of the content itself. This theory holds up when you start analyzing the linking patterns of some of the sites which are generally felt to be content farms that did not get the axe in this latest update.

I’m not going to start a flame war in the comments by naming the content farms in this post, but if you’re interested you can read this thread at WebmasterWorld.

In Summary

So how do you make sure your site doesn’t get slammed by Google’s new algorithm? My personal formula is simple: unique content on the site, high quality themed content on the site, and links to all the pages, not just the ones you want to rank.

That formula has served me well, and none of my sites were hit in Google’s latest update.

Jonathan

Here is his post: http://www.jonathanleger.com/google-vs-content-farms/

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Let me know if you lost ranking with the latest Google changes.

Linda
PS I use the Best Spinner all the time.  It is a great tool to work with!

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10 #Google Toys You Probably Aren’t Playing With

Posted on 21 February 2011 by Linda Joseph

10 #Google Toys You Probably Aren’t Playing With

Google’s always coming out with new fangled gizmos. I’m amazed at how many I find during routine research.

There are probably a few on this list that you  know,  and a couple you’ve heard of but may not know much about.

Today, I’m gonna do a brief summary, then I’ll do some videos on the more complex ones in coming days.

1- Google News Timeline (help page)
http://newstimeline.googlelabs.com/

Google News Timeline can help you examine the growth of a story, track mentions of your company in the press over time, or see what’s hot in different times of publications. it can even give you a link if you want to follow the progress of say, the Kenneth Cole tweet disaster. (Did you know it made USA Today?)

2- Google Follow Finder
http://followfinder.googlelabs.com/

Not yet a Google Labs graduate. Plug in your name and see who Google thinks you should follow after digging into your social graph. I like to use it to find more people who are like my favorite Twitter friends.

3- Google Reader Sharing
http://www.google.com/reader

If you have Google Buzz turned on, you’ll notice when you next log in to Google Reader that there’s a section for “People You Follow”. You can share links – or random thoughts, with all the people who are following you, or a select group, and they can share with you.

Those links also show up on your Google Buzz page. I enjoy getting suggestions from people who know and understand me, and what kind of news I like or need. I also like being able to split my audience into targeted groups of people so I can send them updates just on things they would want to know, instead of the whole firehose.

Accessing Google profiles from within Google Reader has helped me get to know a lot of people better as well.

4- Google Calendar Labs
https://www.google.com/calendar/

Go to your Google Calendar, then go to settings, then click on Labs. You’ll get a bunch of neat beta features you can use to enhance your Google calendar. Some help you interact with other people’s shared calendars to figure out things like when you’re both free, or  when to reschedule a meeting. Others just make your calendar prettier or more useful.

5- Gmail Labs
http://mail.google.com/mail/

There are a lot of great extras in GMail, my favorite being canned responses, which are editable pre-filled emails you can save for later repeated use. If you constantly get the same question and it has a similar response that is too long for an FAQ page, this feature can save you hours of time.

There are tons of time saving additions here that reduce common actions to a few mouse strokes. Another one I love brings Google Docs into GMail. Ever cut and paste a message into Google Docs for safe keeping? Now you can do it with one click.

6- Your Google Social Circle and Social Content
http://www.google.com/s2/search/social#socialcircle

Lots of people are dismissive of Google’s Social Search. This was  understandabe when since the searches that turned up social results were still at the bottom of the screen, and not featured in the sidebar. This is no longer the case, as stated in a recent update to Google Social Search.

But as I predicted last year, Google has integrated Social Search results into the main results, and is likely making Tweets and other social signal data part of their algorithm, starting with Real Time Search.

But there’s a lot you can learn just from the Social Circle Google has discovered for you from how you fill out your Google Profile.

For example, if you’re connected to someone on Twitter, and you can’t figure out which LinkedIn profile belongs to them due to a common name, Google Social Circle can help with that.

Each person/entity is grouped with the social links that they’ve decided to make public on their Google Profile. True, you can also find this by searching the Google Profile directory, but if you’re looking for several people at a time, this is a heaven sent time saver.

You can also spot trends of what sites you’re not on that are becoming hot, or figure out which service your friend is using that has the least noise, and thus, the highest chance of contact. The secondary connections section will also help you find new people to connect to in your favorite social media site.

7- Google Map Maker
http://maps.google.com/maps/mapmaker/

Getting Started Guide
http://www.google.com/mapmaker/mapfiles/s/support.html

I stumbled across this when I found out that my favorite nearby local park was not identified on Google Maps. From the “help page“,

Google Map Maker allows you to create a map by adding or editing features such as roads, businesses, parks, schools and more.

8- Add Google Maps to Your Site
http://maps.google.com/help/maps/getmaps/

You can add directions to your site, maps to points of interest nearby, or even plot many locations on a map.

9 – Google Insights for Search
http://www.google.com/insights/search/

Is your business seasonal? Does your favorite search term reflect this? Has the term  you targeted peaked? Are there other related terms you could attain rising in popularity? You can use Google Insights for Search to research all these things.

10 –  Google Trends for Websites
http://trends.google.com/websites
(Defaults to a Wikipedia search.)

This is useful to help find sites in the same family. It’s different from getting similar sites – one of the charts you’ll see is a list of sites that people who visit the site in question also visit.

You can also compare the popularity of two sites.

I’ll start putting up videos soon to help you get a better idea of how you can use these sites to help your business.

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