Tag Archive | "Internet marketing"

how to setup facebook pages overview of changes

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How to Set Up Facebook Page – Timeline Part 1

Posted on 05 March 2012 by Linda Joseph

How to Set Up Facebook Page – Overview

Facebook gives plenty of work to Internet marketers, graphics designers and HTML coders!

Facebook is constantly changing and if you are using Facebook for your business or for your client’s business, you need to stay on top of the changes!

If you have a Facebook personal profile then you know about the Timeline changes and you have probably already seen several friends profiles that have switched over to the timeline layout.

Now Facebook is requiring ‘Pages’ to follow the same format. As of March 30th, all Facebook pages will convert to the timeline format.

No sense having a cow over this!  Just understand what the changes are and how to use them to move your business forward!

Here is what Facebook says about this change:

Here are the 3 major changes:

Facebook Changes for Pages - Timeline

  1. Brand Your Pages
    You can now have a unique cover image for your Facebook Page and highlight your most important news on your timeline.
  2. Highlight Key Information
    Pin a new post to the top of your page so that followers can quickly see the most important information easily!
  3. Easier Page Management
    Easily manage your posts, responses and messages in the admin dashboard.

Over the next couple of weeks we will look at each of these changes in more detail…

Linda
PS Still have plenty more to discuss on Pinterest but my clients need the Facebook info now so I need to switch gears.

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Free Marketing 101

Posted on 22 September 2011 by Linda Joseph

Simple, powerful marketing strategies every business can afford to implement

Jim Cockrum’s new book, “Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off”,
is available now at Amazon.  I just ordered my copy.

I have known Jim for several years and belong to his membership sites and have been a part of his coaching program.  Jim is the real deal!  If you want someone who is successful and can show you how to be successful, go read Jim’s book.

There’s never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget.

With both Internet-based and creative offline ideas, you’ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.

  • Create a “squeeze page,” the most powerful one page website you’ll ever build
  • Use simple YouTube videos to grow sales
  • Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction)
  • and more!

Grow a successful business without letting your marketing budget tell you “No.” Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

From the Inside Flap

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business.

Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you’ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you:

  • Use your expert knowledge to create compelling content that attracts customers and enhances your credibility
  • Create a “squeeze page,” the most powerful one-page website you’ll ever build
  • Create the twenty-four marketing videos you need to grow sales
  • Implement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction)
  • Develop efficient online marketing habits that generate leads and boost your SEO
  • Address smart phone trends with a strategic mobile marketing plan

Don’t let your marketing budget limit you anymore. Free Marketing proves that the most powerful marketing strategies can also be the cheapest.

I can’t wait to read the book and give you my review!

The ultimate Road Map to Business Success…

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Should Your Business Have a Facebook Fan Page?

Posted on 22 February 2011 by Linda Joseph

Should Your Business Have a Facebook Fan Page?

Author: Linda Joseph

Using social media for business can be a bit tricky. You need to develop an integrated marketing strategy that pulls in Facebook, Twitter, LinkedIn, YouTube and much more.

In this article we are going to explore the benefits of setting up a fan page on Facebook.

You probably already have a profile page and have made a few wall posts but most likely feel uncomfortable promoting your business on your profile.

That is why you need a Fan Page for your business!

Here are five reasons why I recommend you should have a Fan Page for your business on Facebook:

**********

  1. Branding
  2. SEO
  3. Free
  4. Fans
  5. News

**********

1. Branding

Whether you are a celebrity or a small business owner, Facebook Fan Pages are a great FREE way to brand yourself.

You can promote your USP – Unique Selling Proposition. Why should buyer come to you first?
You can promote your latest album – a Fan Page on your new album release draws in targeted buyers
You can promote you new movie release
You can promote your passion

Get the picture? You can promote anything you want to get an audience for.

2. SEO
I have been teaching SEO for a couple of years. It is a great way to get found in the search engines.

Facebook is the largest social network on the Internet and is indexed regularly by the search engines. Your fan pages include links which point back to your website. If you do this well, you can have several links back to your business.

3. Free
Facebook is free to join and you can set up pages for free! (Yes, you can pay to have someone give your fan pages a professional face lift but it isn’t critical when you start out. If Facebook becomes a good source of traffic for your business then I would make the investment.)

4. Fans
Facebook allows you generate a list of ‘fans.’ These are people/businesses/organizations that like what you are doing or offering.

Better yet, you can send “updates” to your fan list anytime you want.

Have a new product or service? Send an update to your fans.

Want help on some of the features of your new service? Ask your fans.

Want to give a deal to your fans? Send a coupon.

5. News
Not only can you send updates, you also have the ‘news’ feature. Whenever someone joins your fan page, it it published in their News feed for all their friends to see.

This is an excellent way to attract targeted visitors and build credibility.

How to make money with Fan Pages?

* Create a Fan Page for your product or service.
* Build credibility and trust
* Offer products and services that will enable your fans to succeed.

How to create a fan page?

* Login in to your Facebook account
* Go to http://facebook.com/pages/create.php
* Create either an Official page or a community page
* Add information, links and photos to help acquaint others with your business

make money with facebook fan pages

How do I build credibility and trust?

Credibility and trust take time. If you provide good content you show that you know the market. If you are able to show results it shows competence.

Answer questions, be engaging and helpful!

How do I offer my products and services?

Offer free content and helpful information. Your fans should consider this awesome content.
Continue to offer relevant information and sprinkle in products or services that will help them save time or money.

Article Source: http://www.articlesbase.com/smo-articles/should-your-business-have-a-facebook-fan-page-2760963.html

About the Author

For a free video on getting started with a Facebook Fan Page, go to: http://myinternettutor.com/social-networking/how-to-get-started-with-facebook-fan-pages/

Linda Joseph,Online Internet Marketing Consultant

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Make Money Online – Secrets

Posted on 20 January 2009 by Linda Joseph

Illustration of the concept of affiliate marketing
Image via Wikipedia

NOTE:  Jimmy D. Brown is a highly successful Internet marketing that stays out of the limelight.   I have bought most of his products and listen to what he recommends.  Here is an article I have permission to use on my blog.

The Real Secret To Building A High-Profit Internet Business

By Jimmy D. Brown

My wife laughs every time she sees me doing it.

At least once or twice every week, I’ll be at my desk (or at the dining room table) with my Franklin Covey planner open and a stack of laminated checklists in hand.

“What are you doing, honey?” she calls, already knowing the answer.

“I’m planning”, I reply with a smile.

She laughs and I get back to work.

She laughs because she swears I spend half of my time “planning”. But, if you ask me how I’m able to get as much work done as I do in only 3 hours a day, I’ll point to a black Franklin Covey planner with about a dozen laminated checklists inside.

Building an Internet business is easy. Seriously. I’m not saying that it’s not complicated, because it is. I’m just saying that it’s easy to accomplish if you just have a system in place.

There’s very little in this world that can’t be accomplished with the right set of action steps in front of you.

Today, I’m going to give you such a system for building your Internet business. There are only 4 steps…

1. Decide What You Want To Do.
Do you want to run an eBay(R) business? Be an affiliate marketer? Buy and sell reprint rights? Get involved in niche marketing? While all of those things will likely find their way into your plan in time, you gotta begin with one thing at a time.

My recommendation: Choose a “broad” topic you are interested in and begin building a list of folks interested in that topic.

2. Determine A Weekly Action Plan.
After you decide what you want to do, it’s time to determine how to get it done. What I do is this: I create a weekly set of action steps. That is, I have a set of things I do on Monday, on Tuesday, and so forth. Decide how many hours (as little as ONE) you want to work each day and schedule yourself a reasonable amount of things to get done in that time frame. Repeat this process week after week.

My recommendation: Begin writing ezine articles to promote your list … and affiliate programs. It’s the easiest way to get free traffic and build your list at the same time.

3. Devote Yourself To Staying On Schedule.
The important thing here is to stick to it. The easiest way that I know of to make certain you develop discipline in your schedule is to NOT set unrealistic expectations. Give yourself ample time to do each day’s action step – don’t overschedule. Look for progress along the way to celebrate. Reward yourself when you’ve reached a milestone. And, remember, you’re GROWING a business. Just like physical growth, it takes time … it WILL happen if you remain committed.

My recommendation: Weave in simple activities related to the following categories – List building (ezine articles), product creation(conduct interviews or hire ghostwriters), site development (making your site convert more visitors into buyers),and education (continuing to learn new ways to grow your business).

4. Develop Additional Shortcuts.
As you get better and better at working with your lists, creating products and tweaking your site, you’ll want to continue to improve your business with new ideas, strategies, tools, and resources. The key is simple: never stop learning!

My recommendation: Visit forums. Read articles. Download reports. Identify sites and resources that CONTRIBUTE to your success in educating you. You want faster results, bigger increases, automated processes, and other ways to get more accomplished and more profit, with less work involved.

Everything depends on your developing a plan and sticking to it.

And that is the REAL secret to building a high-profit Internet business!

Believe it or not, there is a tremendous “operations manual” that you can download right here at SR Zone to help you create a plan that works for YOU.

Check out “Homepreneur Habits: How To Run A Successful Home Business ”  You’ll learn all the tools you need, how to setup your work space and how to create a day-by-day schedule of recommended activities to start and grow your business.

Helping You Define Your Internet GPS – Your RoadMap to Success,
Linda
PS Check out the list of videos in the members area.

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