Tag Archive | "seo"

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WordPress SEO Plugin – Free Lite Version

Posted on 17 April 2012 by Linda Joseph

Have you tried this free WordPress SEO plugin?

I have been doing SEO for many years and have tried several plugins.  One of WordPress SEO plugins that is on every WordPress site I create is AllinOne SEO plugin! It is one of the best plugins for optimizing posts and pages.

(BTW, I have created hundreds of WordPress sites over the last couple of years.)

I have looked at several WordPress SEO plugins that analyze the page or post for optimization but never purchased one since I knew what I needed to do.  However, I have had several clients that have asked for help and so I started researching to see which one was good and also easy to use.WordPress SEO Plugin

Here is what I like about this WordPress SEO plugin: Pushbutton SEO

1. There is a ‘lite’ version which meets your SEO needs and is easy to use.

2. The SEO plugin makes it easy for a novice to make their post of page SEO optimized!

3. Get simple pass/fail scores for 7 key SEO ranking factors for each post or page as well as recommended fixes!

Download the ‘lite’ version of this great WordPress SEO plugin now!

[Full disclosure: you will have the opportunity to upgrade to the full version which has a lot of cool features. If you do, I will be compensated for introducing you to this product. BUT it is fully functional for SEO as is.]
Watch how I use this WordPress SEO plugin:

 

Remember, that there are key elements for SEO:

  1. Keywords – knowing which search terms to use for your pages/posts
  2. Content – having good information that is relevant and helpful to visitors
  3. Links – to and from your content
  4. Tracking – knowing what keywords to giving the results you want

**When you sign up for the ‘lite’ version of the WordPress SEO plugin you are also getting a lot of SEO training!

Helping you define your roadmap for success,
Linda
PS There are several features with the paid version that I am finding useful and will show you in a later post.

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Why Pinterest

Posted on 21 February 2012 by Linda Joseph

Why Haven’t I Heard of Pinterest?

Pinterest came out of nowhere!  Here are a few great stats about why you need to consider using Pinterest:

  • 30% of the users are ages 35 – 44
  • 90% are women
  • 60% have attended college
  • 70% are in the $25K – $75K i
    ncome bracket
Why Pinterest - stats
As I mentioned in the last post, Pinterest is in the top ten social media sites.  In February it beat out LinkedIn, Tagged, Google +, MySpace and Yelp. 
Here are 5 SEO tips mentioned in this article:
  1. Title – Take care in what you name your title
  2. Board Titles – should be keyword focused
  3. Link to your website
  4. Use keywords in description
  5. Always have one nice image on your blog post
This article on Pinterest had a lot of interesting insights which is why I pinned it to one of my boards!
Try using Pinterest today.  If you need an invite, just put your request below. Remember, I need a valid email address in order for Pinterest to send you an invite.


 

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What are Meta Tags?

Posted on 20 January 2012 by Linda Joseph

I review client’s websites regularly and I am shocked at the number of websites – built by professional web designers – that don’t have meta tags!

What are Meta Tags?

Meta tags are special tags that are put in the <head> section of the HTML website code.  These tags aren’t setup up for web visitors but for the search engines.

The search engines use this information when crawling your website to help them organize, categorize and catalog your web pages. This information is used when users go to the search engine to search for your information or info related to your business.

There are several different Meta Tags but I am only going to cover the critical ones as well as the Title tag.

Title Tag

The title tag is the most critical.  The title tag for your web page should be like the title of a book. It should convey what the page is about.  I strongly recommend that you have keywords in the title tag.

NOTE: You only have 70 characters so think carefully about what you want to show.  Google may pull the title tag as the title of the search results…

I just did a ‘Online Market Analysis’ for a local business who had this title tag:

<title>Home Page</title>

How awful is that!!?? They paid thousands of dollars for their website.  They aren’t found in the search engines,, hhhmmmm wonder why?

Ok, since I don’t want to embarrass them, here is a good title tag for day spa:

<title>Day Spa Shelton CT | M Spa and Skin Care | Facials | Skin Care </title>

 Meta Description Tag

The Meta Description Tag is the second most critical tag you need to use on your website. The Meta Description Tag describes the content of the web page.  You only have 150 characters so keep it brief, engaging and keyword rich.

Again, Google may pull the description content to use in the description of the search results. Make is user and search engine friendly!

Meta Keyword Tag

The third tag I want to cover is the Meta Keyword Tag. In this tag you add the keywords for you web page.  There are not limits on this but I would keep it to 3-5 keywords.

Other Meta Tags

There are several other important Meta Tags like the Meta Charset and Meta Language Tags. These help search engines read and understand your Web pages better no matter what language is used.

This tool will help you make Meta Tags for your website: SEO Tools

Linda

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Free Marketing 101 Standing Out Online SEO

Posted on 17 October 2011 by Linda Joseph

Free Marketing 101

Standing Out Online – SEO  (Part 2)

Note: To read Part 1, Standing Out Online, Free Marketing 101 Keywords, click the link.

Goal: Search Engine Optimize your website or blog

Adding just a couple of tags can make a difference.

Search engines may their money with advertising.  Therefore the goal of the search engines is to provide relevant results.

If you find what you are looking for, you will keep using their search engine.

I am sure you have heard the term SEO – Search Engine Optimization.
It is not as scary as you may think.

You have researched your keywords and now you want your website to be relevant to these keywords.

The primary SEO elements are:

  • Title tag
  • Meta Description Tag
  • Meta Keyword Tag
  1. Title Tag
    Open your browser (IE or Firefox or Chrome or any browser) and go to any website.
    Look in the upper left of the browser. Do you see some text?
    For example: Go to www.BibleMemorySystem.com
    In the upper left you see: Bible Memory System – Scripture Memory – Children & Adult
    This is from the title tag.
  2. Now, if you are using WordPress, just install AllInOneSEO plugin and you can set your title and both meta tags very easily.  (No need to change any code.)With Blogger, you title tag is the name of the blog.  If you named your blog using your keyword phrase you should be set with the title tag.<title>Your Title Goes Here</title>Meta Description Tag
  3. The Meta Description Tag should include a short description of your website, your main keyword phrase and it should be inviting. Go to Google and search for ‘bible memory system’At the time of this writing, our result is #1.The first line is from the title tag.
    The two line description is from the Meta Description Tag.

    As I mentioned above, it is very easy to add this tag with WordPress.

    If you are using Blogger, use the tag below with your content.  Then you will need to paste the code into the HTML template.

    <meta name=”description” content=”You description goes here” />

  4. Meta Keyword Tag
    This tag is no longer used by Google but it is used by some of the smaller search engines.  Add 1-3 keyword phrases. Insert this into your site as you did the Meta Description Tag above.<meta name=”keywords” content=”your keyword(s) go here” />

NOTE: This covers on-page SEO.  There is also a topic called Off-Page SEO which will be covered in another post.

If you want to learn more about HTML, you can pick up a free HTML book. The title and meta tags go in the header and you will learn the difference between the header and the body code.

 

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